Kawaii Kami
E-Commerce Site

Role:
Designer
UX/UI Researcher

Software:
Figma
Illustrator
Photoshop

Kawaii Kami, meaning "cute paper" in Japanese, is an e-commerce store specializing in Japanese stationery. I have been hooked on Japanese stationery since middle school so I thought it would be a fun subject to undertake for this assignment. This project includes a loading animation, a home page, a hamburger menu, four product pages, two category pages, a full checkout flow, a product search flow, as well as sign-in and sign-up flows. I went with a simple pastel color scheme for the branding and a more unique iconography approach.

Primary Color Palette

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