Citrus Circus is a fruitful sparkling beverage brand. The logo was inspired by the stories of pink lemonade originating from the traveling circus. The image is a combination of a lemon slice and a circus tent, topped with a leaf flag. The brand is intended to appeal to the "inner child" in everyone. It features a bright color scheme to mimic the lively energy of the circus. The can design takes inspiration from smaller details seen in vintage circus posters, accompanied by fruit according to the beverage flavor.