Sea-it Skincare is an eco-conscious skincare brand with an oceanic theme. This identity system includes logo usage, packaging, brand stationery, and an advertising poster. The brand's primary emblem is a starfish to accompany the ocean theme. The brand strives to be transparent and provide simple, yet effective, products, hence the motto of "sea-it. believe it." The skincare bottles are made from recycled PET plastics and all paper packaging is made from biodegradable seed paper.