Falafull Restaurant Branding

Role:
Designer
Illustrator
Researcher

Software:
InDesign
Illustrator
Photoshop

Falafull is a casual dining restaurant specializing in Middle Eastern cuisine. It is a family-owned restaurant founded in 2008, located in center-city Philly. Their motto is “Fried and True” because you can trust their quality and the falafel is fried to perfection. This project includes a responsive logo package, menu design, packaging, and brand pattern.

This project is featured in AIGA Philadelphia’s Locally Sourced Issue 02. View the publication here: locallysourcedphl.com

Logo

Primary

Secondary

Brandmark

Primary Color Palette

#D4F1A8

#BCD17D

#758348

#40541E

#E8CA51

#786328

#4A3E36

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